Tommy Kramer Coaching Tip #384 – Choose ONE

In a recent session, I went over a break the air talent had done with a nice message: how just saying “hi” to someone who’s been emotionally damaged or mistreated may be ‘revolutionary’ to that person.

But he loaded it down with too many examples before settling on that one gesture.  There’s a tendency for us to be like lawyers, “stacking up evidence” to fortify our point.  But you’re not paid by the example; you’re paid by the CONNECTION.

So whenever you could give a “laundry list” of examples, just choose one to draw a smaller, more precise target for the Emotion to center on.

A closer “sphere of vision” will bring out the more personal, visual, and emotional elements in your Content and its delivery.

Tommy Kramer

About Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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