Tommy Kramer Coaching Tip #390: “Slug lines” on Promos

Often, promos get waylaid by trying too hard to say too much.  In particular, “slug lines” (tags) on the end try WAY too hard.

“He’s a little bit goofy.  She’s a little bit ditzy…”
“Making you laugh every day…”
“They’re here to lift you up…”

Blah, blah, blah.

You don’t need these.  Here’s the template…

1. A quick intro: “Jack and Belinda…”
2. A sound bite from the show.
3. Then a tag: “Jack and Belinda, Mornings on 93.9 KBGL…”

Cut out the adjectives and superlatives.  Let the clip do the work.

Tommy Kramer

About Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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