Even the Beatles were inspired by Bob Dylan. Fifty years after he exploded onto the music scene, you probably still hear Bob Dylan’s songs every single week, in all sorts of different formats, by dozens of different artists. And even though he’s got that raspy voice nowadays, thousands of people still pack the house when he plays.
I saw an interview with him once when the notoriously tight-lipped Dylan answered a question about his “method” by saying, “Take what you KNOW, and build on it.”
That’s great advice for anyone in radio, and there are several different ways for us to apply it:
1. Never bring up a subject that you really don’t know about.
2. Never pretend to know something you don’t. (It always shows.)
3. Never be satisfied that what you’ve “always known” is still valid. Update, upgrade, learn more all the time.
And as my friend Valerie Geller says, “Always tell the truth, and never be boring.”
Note: Get Valerie’s new book here. (There’s an audio version, too.)
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Member, Texas Radio Hall of Fame
© 2015 by Tommy Kramer. All rights reserved.
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