The primary ingredients of any really good talent in a music format are Quips, Comments, and Stories. A little more about each…
A quip: My morning show partner years ago in Dallas, Rick “the Beamer” Robertson once came out of “Billie Jean” with “Well, what can you say about Michael Jackson… that hasn’t been operated on.” (I don’t even know that this made sense, but it was just plain funny.)
A comment: a remark about something that may or may not be funny, but it is YOURS. Comments can’t be in every single thing that you do, but there should be a healthy dose of them in each show. Friendships are formed through the exchange of opinions. If you don’t HAVE any, we can’t be friends.
A story: I think of stories as “little plays” about “adventures” we have. Note: Please avoid the “Christmas newsletter” mentality. Make sure that the listener CARES about the subject, or you’re just a car going as fast as it can toward an oak tree.
These three things, along with the more “plain vanilla” Content – promoting things, sponsor liners, whatever – are pretty much all you’re going to do, and they should be balanced. And remember, there’s an art to making “plain vanilla” stuff stand out and be different from the last time you talked about it.
If you know what arrows you have in your quiver, you won’t waste your time trying to use something else.
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Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.
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