“Personality” is one of those words that’s used constantly, but is vague in its meaning.
I had a session with a veteran talent recently in which the issue was his talking about things on the air, but without any real investment into making it something other than just bullet points being read to the listener.
So I reminded him to just keep on relaxing into it, and to “color” those things (a local Civil War photography show, a regional agricultural “festival”) with personal comments and ‘takes’ on what those EXPERIENCES – not just events on a page – might be like.
Here’s how I summarized it:
Even just a small “aside” like you said today about the rain in the forecast, “We need it for the cherry tomatoes,” brings the listener a step closer to you.
“Personality” isn’t just about being funny; it’s about how personally the listener gets to know you.
- Tommy Kramer Coaching Tip #369 – A Goal Without a Plan - July 1, 2020
- Tommy Kramer Coaching Tip #368 -Mean It - June 24, 2020
- Tommy Kramer Coaching Tip #367 – Promos: Stop Telling Me what to Think or Feel - June 17, 2020
- Tommy Kramer Coaching Tip #366 – A Tip from Paul Newman - June 10, 2020
- Tommy Kramer Coaching Tip #365 – A Tip from Marlon Brando - June 3, 2020