“Personality” is one of those words that’s used constantly, but is vague in its meaning.
I had a session with a veteran talent recently in which the issue was his talking about things on the air, but without any real investment into making it something other than just bullet points being read to the listener.
So I reminded him to just keep on relaxing into it, and to “color” those things (a local Civil War photography show, a regional agricultural “festival”) with personal comments and ‘takes’ on what those EXPERIENCES – not just events on a page – might be like.
Here’s how I summarized it:
Even just a small “aside” like you said today about the rain in the forecast, “We need it for the cherry tomatoes,” brings the listener a step closer to you.
“Personality” isn’t just about being funny; it’s about how personally the listener gets to know you.
- Tommy Kramer Tip #236 – The Coaching Process: Step 1 of 3 - December 13, 2017
- Tommy Kramer Tip #235 – Never End With The Left Brain - December 6, 2017
- Tommy Kramer Tip #234 – Reveal… Not Reveal With An Agenda - November 28, 2017
- Tommy Kramer Tip #233 – What Did I Learn About You Today, and Why Does it Matter? - November 22, 2017
- Tommy Kramer Tip #232 – The Main Ingredient - November 15, 2017