“Personality” is one of those words that’s used constantly, but is vague in its meaning.
I had a session with a veteran talent recently in which the issue was his talking about things on the air, but without any real investment into making it something other than just bullet points being read to the listener.
So I reminded him to just keep on relaxing into it, and to “color” those things (a local Civil War photography show, a regional agricultural “festival”) with personal comments and ‘takes’ on what those EXPERIENCES – not just events on a page – might be like.
Here’s how I summarized it:
Even just a small “aside” like you said today about the rain in the forecast, “We need it for the cherry tomatoes,” brings the listener a step closer to you.
“Personality” isn’t just about being funny; it’s about how personally the listener gets to know you.
- Tommy Kramer Tip #250 – One Bad Apple - March 21, 2018
- Tommy Kramer Tip #249 – Board Work: The Lost Art - March 14, 2018
- Tommy Kramer Tip #248 – More Crayons - March 8, 2018
- Tommy Kramer Tip #247 – The Pause - February 28, 2018
- Tommy Kramer Tip #245 – What You Can Do in Six Seconds - February 14, 2018