Tommy Kramer Tip #226 – What Listeners Value Most

Listeners, even if they’re not consciously thinking about it, value their TIME over anything else.

That’s the challenge, and why you really need to work at getting better, smoother, subtler, more animated when necessary, a great voice actor, a friend – the one they look FORWARD to being with.

Ask yourself whether there are “dead spots” in your show, or breaks where you kind of put it on autopilot.  If you’re wasting the listener’s time on any sort of consistent basis, he or she is going to stop giving it to you.

Tommy Kramer

About Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach – working with over 300 stations in all formats. He publishes the Coaching Tip

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