Tommy Kramer Tip #193 – Just The 3 Of Us

This is a team show tip, and there’s a special bonus prize included.

Okay, let’s say that you’re in a 2-person team show.  Here’s how the listener sees it:  It’s just the three of us, over lunch together (or over breakfast, if you prefer), and once in a while, a caller joins us.
Just like in real life, the third person at the table (me, the listener) may not be saying anything, but I’m still here.

Now here’s the Easter egg – a hidden secret from my vault:

You can have an exchange between the two of you with me at the table – but you can’t ever IGNORE that I’m at the table.

Read that last point again.  The minute it feels like you’re JUST talking to each other, I might as well leave.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.

And Then I Heard Someone Say Radio…

“It’s a habit of mine now, noticing labels, logos, shoes.”
~Michael Jordan

It was my birthday and we were sitting in a restaurant with family.  We were talking about who was doing what, the menu, the view, kids, and grandkids…

And then I heard the word “radio” at a table on the other side of the room.

It’s funny how our minds are attuned to filter out almost everything except what’s relevant to us.  We can be in a crowded ballroom buzzing with people and still hear our own name.  It gets our attention and pulls us in.

It’s a good lesson for radio talent.  If you’re talking about what’s relevant to the listener, you’ll draw them in.  If you’re talking about what’s irrelevant to the listener they’ll never hear you at all.  That’s why there are so few true personalities, they’re too busy talking about what’s trending instead of what they have in common with the listener.

Like Michael Jordan, you’re attuned to your own interests.

Frost Advisory #348 – Rose Are Red, Violets Are Blue: A Programming Lesson From Valentine’s Day

We can all remember the first time someone said, “I love you.”  (We can also painfully remember each time someone didn’t).

We are created to be known.  From the early playground experiences of “mommy, mommy, look at me,” to the moment you discovered the pretty girl knew your name.

“To be loved but not known is comforting but superficial.  To be known and not loved is our greatest fear.  But to be fully known and truly loved is, well, a lot like being loved by God.  It is what we need more than anything.”
~Timothy Keller

Being known means we’re valued, seen as special.  Being known validates who were are, that we have worth.

Hallmark knows this.

You're Awesome!

Valentine’s Day cards are even grouped into “known” sections labeled “For my husband,” “For my wife,” “For my daughter… son…”

When we can get past the radio stuff perhaps we’ll discover that our format, at the highest “self-transcendence” level, is about being known.  Maybe people don’t tune to our format because of what we are, maybe they do because of who they are.

What if this Valentine’s Day programming lesson taught us that… instead of focusing on all the radio stuff listeners don’t really care about, we focused on affirming our listeners in the most important aspects of their lives.

Known for being a good mom.

Known for being a good kid.*

A good husband.  A good neighbor.  A good friend.

(*That’s what Family Name Game™ is all about).

“I’m pretty sure we never outgrow the need to be reassured, to be reminded we matter enough for someone to be there for us.  In fact, the older we get (the more we’ve been rejected, disappointed, abandoned and deserted), the more we long for someone, anyone, to do what they said they’d do, keep faith with us and honestly care about our well-being.

People remember when you catch them and when you don’t.”
~Mark Beeson

Tommy Kramer Tip #192 – The Relationship Between Ego And Confidence

Over the last two decades of coaching hundreds of radio stations, I’ve rarely heard this dealt with, except behind closed doors.  (Usually the GM or PD questioning me about a “difficult” talent.)

If you really want a better daypart, a raise, or even just genuine respect between yourself and your boss, it has to be earned.  Many, many times, a jock has told me that he or she would like to be given a shot at a drive-time slot or maybe being an APD.  My answer is always the same: Make yourself the best CANDIDATE for that position.

But if you drill a little deeper, you’ll see that the reason the “higher-ups” haven’t given you that opportunity is actually in the same ballpark that getting the listener to bond with you lives.

Here’s what it boils down to:

Ego without Confidence = no.
Confidence without Ego = yes.

A closer look at this:

We all have egos.  A healthy ego is fine, but DISPLAYS of ego are off-putting.

Confidence is what you want to exude.  Ego works against that.  We all follow the most confident person, but we rarely ever just follow the person with the biggest ego.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.

How Leadership Is Like “Call Of Duty”

Call of Duty

“True courage is being afraid, and going ahead and doing your job anyhow, that’s what courage is.” ~Norman Schwarzkopf

The latest version of “Call Of Duty” is coming out, and you can hardly wait.  Finally, you get your copy and rush off to play.  It gets you out of the real world and into one where you have control.  Or does it?

At this point there are several things you can be assured of when the new version comes out:

  1. You’re going to get shot.  It’s a new game and you don’t know it as well as others, so it’s going to happen.  Just like in real life leadership.  Unfortunately, like COD, it’s ever evolving and becoming more difficult.  The higher you go (the difficulty settings) the more challenging it gets.  If you accept these setbacks as short term, rather than fatal, you’ll be better.
  2. It’s easier with allies.  People to watch your back and be a team of people with a common goal.  We all do better as a part of a team than we do as a leadership maverick.  That stirs emotion in the souls of those who always have to win, and thereby never learn.  They probably operate in single player mode anyway.
  3. There’s always something new.  If there weren’t new features there’d be no sales.  You’ll run into road blocks in leadership too.  You’ll encounter tough areas and new challenges on a regular basis. But players don’t give up or ignore them, they keep learning and trying until they master them.
  4. There are do-overs.  Like the game, you can try again when you have a real life setback.  It doesn’t have to be the end of your life or your career.  You may have to go back to the beginning of that scene, but with renewed information about how not to die.
  5. You’ll never be done.  After you’ve worked your way up from novice, a new version of the game comes out, and you start all over again.

Alright, let’s go play.