By now, you’ve probably seen the latest ratings. Often, if they’re not what we hope for, it’s easy to sink into “the sky is falling” mentality that tends to dominate the hallways when a station has a down “book.”
Yes, it does look like the political climate, the clownish debates, and the election process and aftermath hurt a lot of formats. While many Country, A/C, CHR, and Contemporary Christian stations got slapped around a bit, the clear beneficiary was the News/Talk arena.
So what do you do now? Here’s what I’m telling my non-News/Talk stations:
It doesn’t matter. Turn the page. Assume that TODAY is the day ratings start (or end). The point is, EVERY break we do has the potential to make a listener either  come back or stick around for a second helping, or  hit another button because we didn’t give them a reason to stay.
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Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.