Tommy Kramer Tip #191 – Ratings: Turn the Page

By now, you’ve probably seen the latest ratings.  Often, if they’re not what we hope for, it’s easy to sink into “the sky is falling” mentality that tends to dominate the hallways when a station has a down “book.”

Yes, it does look like the political climate, the clownish debates, and the election process and aftermath hurt a lot of formats.  While many Country, A/C, CHR, and Contemporary Christian stations got slapped around a bit, the clear beneficiary was the News/Talk arena.

So what do you do now?  Here’s what I’m telling my non-News/Talk stations:

It doesn’t matter.  Turn the page.  Assume that TODAY is the day ratings start (or end).  The point is, EVERY break we do has the potential to make a listener either [1] come back or stick around for a second helping, or [2] hit another button because we didn’t give them a reason to stay.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.

Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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