On last week’s show I took to the driving range on what CCM programmers can learn from The Masters.

My co-author Tommy Kramer lofted the first drive reflecting on the name itself, The Masters, asking if your station’s name and imaging are ‘something that defines a different level, an ideal, like the Masters? ONE WORD can stand out among all others.’

In watching this remarkable tournament, I realized that the Masters isn’t about mere golf at all, like your radio station isn’t about the mere songs, artists, tours, deejays, and contests. Each is about something more meaningful.

The Masters is the great story of sport. It’s Rory McElroy hugging his caddy, his best friend who he met on the putting green in his hometown in Northern Ireland when they were seven years old.

The Masters is a story of perspective.

“I learned from my mistakes and had to remind myself to not push too hard, too early and just stay really, really patient. I feel like that patience was rewarded.”

Rory McIlroy

The Masters is the story of heroes. Augusta National recognizes those hometown heroes who gave selflessly to their community a few short months ago.

Click link for the story!

How does your station share the big idea, if it has one? The programming lesson we can learn from The Masters is that it’s not about 336 dimples on the golf ball. It’s about something transformational.