Tommy Kramer Coaching Tip #675: You Need to Know Them

This is the starting place – especially when you’re new to a station:

People don’t need to know you. You need to know them.

Streets have names that are pronounced differently than you would have thought.
Food tastes are different. (I once went to a corporate meeting in York, Pennsylvania. EVERY store and every restaurant I went into had candy machines in the entrance. Dentists must love that place.)

The point is, the culture of the market is your guide to meaningful Content, so observe, listen, experience, and soak in the little things that make up the fabric of your market. Then, connect the dots TO the listener.

You learn about them. THEN they learn about you.

That’s how it works. You’re either going to be a new neighbor, or just another voice saying words.