There will be those in our format that will push back from my observations that follow because Eric Church is not specifically a Christian music artist. I get that. (Oh, the irony that Church is his name).

That friction is likely from a perspective that our format is fundamentally about the Christian music industry, not that that our format is about the message, articulated by numerous talented musicians, songwriters, and on air personalities. (One tends to attract a smaller audience while the other has the potential to attract a much larger audience).

If you’ve yet to see his remarkable commencement speech at UNC Chapel Hill this might be a good time to do so. I’ll wait.

“Your faith is the foundation, the thing that holds you together when everything else falls apart.”

Eric Church

“Instead of performing a hit song, the country star used the six strings of his guitar to symbolize the six things he believes hold a person together: faith, family, ambition, community, spouse, and self.”

Country Music World

Ask yourself, when was the last time you heard as compelling a message on your station? One that stopped people in the hallways. One that went viral to tens of thousands on social media. That caused conversation from those that didn’t even listen to your station.

“Not because we’re awesome, not because the artists are awesome, but because the message is awesome!”

Brant Hansen