Over my more than two decades of “officially” being a talent coach, I’ve had a hand in putting dozens of team shows together. (I’ve coached over 300 of them.)
Here’s the most important thing in putting a team show together: Does each of them make the other person sound better?
Not just good. BETTER.
If they don’t do that, don’t put them on the air. Their “ceiling” is going to be low. They’ll reach a certain level, then flatten out.
And the listener may never even consciously think about it, but it will be noticed.
Ask yourself this: how many truly great team shows are there in your market? Even in Top 10 markets, it’s rarely more than a couple. All the others are just driftwood, taking up space on the beach.
