Frost Advisory #650 – What’s Your Station’s Emotion?

Happy drivers make better drivers.

A recent campaign by Hyundai Sonata ignored the usual data drivel typical of automobile advertising. Instead, it captured an emotional moment that most of us have experienced while driving: singing along to a song on the radio.

(view on Youtube)

Your station has an emotional connection with your listeners. Maybe it’s because they are inspired by listening, feel more hopeful, or you help put them in a better mood. Whatever the reason, it’s emotional.

People don’t tune to your station because of what YOU are, they tune to your station because of who THEY are.

That happens in almost no other format. If you listen closely you may hear them singing along.

John Frost

John has been a successful major market DJ and Program Director for such companies as CBS, Gannett, Cap Cities, Westinghouse, Multimedia, and Sandusky and publishes the Frost Advisory.

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