Frost Advisory #667 – When I Hear Your Story I Think Of My Story

Did you know that a lot of hotels don’t have a 13th floor? Seems that enough people have a weird superstition about the number 13 that they wouldn’t want to stay on that floor. Or something.

Well, this isn’t really Frost Advisory #667, it’s really #666. My editor (my dog Maggie) insisted that I change it to Frost Advisory #667 because she’s one superstitious golden doodle. I’ve learned not to tempt fate when Maggie puts her foot down. Or lifts it up for that matter.

But enough of that wild goose chase about my dog…

I heard a remarkable break recently from my friends Starlene and Hudson on KLTY in Dallas-Ft. Worth. When I tell you what the break was about you may be tempted to doubt it’s remarkability, which, interestingly, is my point.

Too often we think of the remarkable as the big things; the once-in-a-lifetime moments like rescuing a baby from a burning building. But that is seldom how our real lives play out.

The break I heard from Starline and Hudson was about folding laundry.

When I heard their story I thought of my story.

The great comedians and television shows embrace ordinary stories about life. “Seinfeld” is a show about nothing. “Carpool karaoke” is about a driving around and singing songs. George Carlin asked, “Why is hail always the size of something else?”

Oh, I forgot to mention something. Their break wasn’t JUST about sorting laundry. It had a surprise. It was about the WAY they sorted laundry.

My reaction; “I’ve never thought about doing it that way.”

When I hear your story I think of my story.

I heard the great Dan Bongino say, “If you’re going to be telling a story… you have to make people think like they are there.”

It’s even better if there is a little surprise.

(To be continued in Frost Advisory #668 or #667, depending upon Maggie’s advice).

John Frost

John has been a successful major market DJ and Program Director for such companies as CBS, Gannett, Cap Cities, Westinghouse, Multimedia, and Sandusky and publishes the Frost Advisory.

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