This week’s Frost Advisory is a bit of a departure from my weekly musings on how to make your radio station really nifty. Instead, I’d like to take this moment during Thanksgiving week to encourage you in the important work you’re doing at your station.

I’m told that the word “encouragement” means literally to pour courage into. This word for “encouragement” appears over 100 times in the New Testament.

“Flatter me, and I may not believe you. Criticize me, and I may not like you. Ignore me, and I may not forgive you. Encourage me, and I will not forget you.”

William Arthur Ward

Tens of thousands and of people are encouraged by your station every week. This Thanksgiving I’m sending my encouragement to you and your team for your hard work and dedication to the mission.

Who knows? Maybe you’ll even choose to forward this Frost Advisory with your own encouragement to the people you work with. If you do, I promise they’ll never forget it.

“The more I’m exposed to the inner workings of other high capacity teams, the more I see the consequences of encouragement given … and encouragement withheld. Support matters.”

Mark Beeson