The Secret To Bigger Is Better

“Programming today is a race between software engineers striving to build bigger and better idiot-proof programs, and the Universe trying to produce bigger and better idiots. So far, the Universe is winning.”  Rick Cook, The Wizardry Compiled

Yes, it’s a different “programming,” but the message is the same.

Everyone wants bigger.  It’s part of radio and part of our culture.  We seem obsessed with having the biggest city, the tallest building, the busiest airport or the largest house.  Of course that’s why the universe is winning.

But the term “bigger is better” isn’t true very often.  First we have to look at the words themselves. “Bigger” is a quantitative word, while “better” is an ambiguous qualitative word.  But most of the time people don’t realize they’re playing that bigger vs. better game.

So what do you want, quantitative or qualitative?

P.S.  You CAN have both, but you need to start with the qualitative.


Alan Mason

Alan is an active contributor to the industry, featured speaker at conventions, published in trade magazines and publishes Mason's Morning Minute.

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