Tag Archives: Apple

Leadership Is Not A Title

“Outstanding leaders go out of their way to boost the self-esteem of their personnel.  If people believe in themselves, it’s amazing what they can accomplish.” – Sam Walton

 

 Mel Cooper is one of the most amazing people I’ve ever met.  I was doing some work for one of his stations in the Vancouver, BC area, and flew up to meet him.  When he took me on a tour of the station he introduced me to everyone around, and had something good to say about each individual.  He passed along compliments, and gave credit to most of them.  Not only that, but he is just plain fun to be around.  When we finally got around to talking business, he quickly painted a vision of what he was looking for in a new station he hoped to launch.

Mel understood one of the unspoken laws of leadership: If you’re a leader, people follow you because they want to, not because they have to.

People throw the word “leader” around like it’s a title that comes with a certain job.  Every CEO or GM isn’t a leader.  It’s the ones that care about their people instead of looking at them as assets for improving shareholder value that are the true leaders.  The ones with a vision for the future and an understanding that being a leader is something you earn, not something you’re given.

I’m fortunate enough to have known several true leaders in my career.  Every one of them was someone I wanted to be around, and would have walked through fire for.  Every one of them inspired their people to do more than the others.  Every one of them was like a graduate degree for me.  Oddly enough, every one of them was different in style, unique to themselves.

Another unspoken secret of leadership is that you don’t have to have a title to be a leader.  There are often people at a station who don’t have a grand title, but are the ones people go to for advice, or gravitate to naturally.  They’re often as important to the success of an organization as the CEO.

I talk a lot about leadership because I believe it to be one of the key factors for success in the future.  It doesn’t matter how many stations you have or what kind of return you bring, it’s not going to help when media fragments more and more.  Leadership, however, especially visionary leadership, will.

Sam Walton has it right.  Mel Cooper has it right.  If you make the people around you believe they can do anything, and accomplish great things, they will.  I’ve never understood why more people who want to lead don’t understand that.  It’s free, and you just have to practice, practice, practice.  Start recognizing the contributions of those around you, and let them know you recognize it.  Just start with telling one person a day what their value is to your organization.  Soon you’ll be doing it naturally…and you’re down the road to becoming a leader.

 

 

Tommy Kramer Tip #101 – Articulate the Popular Rage

There’s a great line from the movie “Network” where old-line newsman Howard Beale (Academy Award winner Peter Finch) is told by his new show developer (Faye Dunnaway) to “articulate the popular rage.”

Now this movie, written by Pulitzer-prize winner Paddy Cheyevski—was made in 1977, so “rage” was at its core. You may remember Beale’s famous scene where he urged people to shout out their windows “I’m mad as hell, and I’m not gonna take this anymore!”

The thought of ‘articulating the popular rage’ is still valid—although I would modify it to be “Articulate the Popular Emotion.” Rage is only one emotion, and you don’t want to be a one-trick pony. But the idea is to be the voice of what your listener is thinking. Joy, sadness, grief, silliness, disbelief, patriotism, skepticism, being thankful—all these (and more) make up the palate from which you can verbally “paint” the Content of the show.

Never settle for something that’s not based on an Emotion.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2015 by Tommy Kramer. All rights reserved.

A Love Letter To Your Team

“After my family, the people I love most are the one’s I work with.” – David Salyers, Author, Remarkable

IMG_1929.JPG

“Wow, I thought, that’s an amazing point.” I was watching David Salyers, Vice President of marketing for Chic-Fil-A at the 2014 CMB Momentum conference. He was talking about the culture of his organization, which puts a huge emphasis on including living it every day. And that culture has everything to do with people.

He told us how Chic-Fil-A puts an emphasis on going beyond thinking about what we want from our people, to what we want for our people. I read the “love letter” he wrote to his employees, and again bells went off in my head. They let their people know, every day, by how they act, that they love and respect them.

“How do my people think about me?” I wondered.

Believe me, I’ll be making that line of thinking a part of my leadership.

I hear about “culture” from a lot of radio stations, but none of them have ever come this far in designing the organization around the culture. Culture means “how you will act,” not “how you will be.” It’s about behavior, not about a way of “being.”

Chic-Fil-A cultivates a culture that isn’t meant to be just for “Chikin’” but instead for any organization that wants to be…well, Remarkable!

Tommy Kramer Tip #100 – Perishable Food

This tip may seem pretty obvious, and I wish it were. But apparently it’s not, from what I hear flipping around the dial and working with Talents who tell me, “Yeah, I meant to do something on that, but I forgot to.”

Some Content is like perishable food. If you don’t use it quickly, it’ll go bad. If you have something that is time sensitive, find a place for it on the air NOW. Otherwise, it’s like you bought food, put it in the refrigerator, and then just let it sit there and spoil.

Yes, some other stuff is like a can of beans up in the pantry. It can be used anytime.
Here’s what I’d recommend:

1. Use the “perishable food” first.

2. Then throw the other stuff away. We’re not survivalists stocking up for the end of the world.

Seriously, if it’s the day after Memorial Day, for instance, and special ceremonies were held all over your city yesterday, you’d better talk about it today. By tomorrow it’s old news.

– – – – – – –
Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2015 by Tommy Kramer. All rights reserved.