Tommy Kramer Coaching Tip #278 – What you can learn about Radio from the NFL

The National Football League may not be what you’d think of in designing a great radio station – but it’s an excellent example of what CAN happen.

The “old” NFL was grind-it-out, three yards and a cloud of dust, run the ball most of the time, pass when you had to, cautious. In a word, BORING.

The new NFL is “let it fly” quarterbacks who’ll throw in ANY down-and-distance situation, “go for the ball” defensive backs, “sack the quarterback” pass rushing linemen, trick plays.  Pinball-fast pace.

So which description fits your station?

Do you grind out “blah” Imaging, play the same 280 songs until people are completely sick of them, clot the hour up with huge commercial blocks, have jocks reading promotional stuff (or spouting out your so-called “Positioning phrase”) all the time?  Does it seem to the listener that practically every break end with your website address?  (A pet peeve of mine.)

Or do you have TRUE momentum (not just a fast pace), where every song has the cue tone in EXACTLY the right place, breaks are short and purposeful, Personality is encouraged, and it just flat MOVES, so you never waste the listener’s time?

You can create a station where the #1 thing is Momentum, and #1A is Relevance.  And yes, my area, talent coaching, is a key.  But your commitment to moving forward to a NEW “golden era of radio” is THE decision.

Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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