Tommy Kramer Coaching Tip #361 – Not Wasting Words

One of the most powerful building blocks in becoming a great talent is not wasting words.

It’s kind of like learning to drive.  On one side is the curb – saying TOO little, so nothing was said that made your Content “pop.”  On the other side is the double yellow line – belaboring a subject where there’s nothing new left to say, but you’re still talking.  That’s a head-on collision waiting to happen.

The cure: prep to where you get what you want to say down to the most concise form possible.  Then just let it “breathe” a little when you do it on the air.

Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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