Tommy Kramer Coaching Tip #362 – Stories Aren’t About What Happened

This may sound counterintuitive, but stories aren’t about what happened.

For our purposes as air talent, they’re about what we FELT about what happened.  The Emotion is the core, and that’s the thing that connects with the listener.

If all you can bring to the table is just some comment with no real emotion attached to it, or just some stupid punch line, you’re not going to connect.

Focus FIRST on the Emotion.  THEN put the story together.

Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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