Tommy Kramer Coaching Tip #442: Be More Than Just a Playlist

Since there are so many places to get the music now, you have to be more than just a playlist.

COMPANIONSHIP (especially in the car) is still really important.

PERSONALITY should be mandatory in EVERY daypart.

There should be “something going on” ALL the time, in every hour of the show – both “station things” and your own Content.

What you have in common with the Listener is what binds you together.  If you’re generic, you’re invisible.


Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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