Tommy Kramer Coaching Tip #453: It’s Better When We’re Just People

In a recent session, I had to deal with a member of a morning show trying a little too hard.  This is something everyone needs to learn, and should revisit periodically if it “drifts” a bit.  Here’s what I had to say to him…

Today I played you two breaks.  The first one was your congratulating a contest winner, and we heard the natural enthusiasm that goes with that.  The second one was a more intimate thought, but you “milked it” a bit by being overly sincere.

Remember, you want to give yourself to the words and trust them, delivering them conversationally.  You’re just telling a friend, not ‘selling’ a thought.

It’s easy to fall back into “deejay” delivery, but we’re better when we’re just people.

Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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