Tommy Kramer Coaching Tip #455: How to Get Into Something

How you get into a subject is the first great skill.  When you can get to the point easily and concisely, you have a better chance to get the listener to join you.

For years, people have been taught the “headline” mentality, which is a decent thing to keep in mind but that can also work against sounding conversational.

Keep these thoughts in mind…

  1. You have about twenty seconds to “tether” the subject to the listener.  Don’t rush, but don’t waste words, either.
  2. Start with the Subject first, or start with the Listener first, instead of starting with yourself.  Your show is about us, not just about you.
  3. You want the listener to be able “see” himself/herself in whatever situation you’re describing.

Refine this one skill and you’ll have a lot fewer ‘swings and misses’ with your Content.

Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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