Tommy Kramer Coaching Tip #490: Information is Not a Story

Information and Stories are totally different.  Yes, we use information in the telling of a story, but in coaching talent on storytelling,  I’ve often found that they often do one or more of these three things:

  1. overshoot, trying to dress up so-called stories from Facebook or the internet that the listener may not care about at all,
  2. choose “stories” that are too full of factoids and details, or
  3. invent not-quite-plausible scenarios as a way to get in a line they thought of and were determined to use.

So here’s the deal:

Everything you and the listener have in common has a story behind it, and new stories get added to that memory pile every day – if you’re smart enough to capitalize on them.

“Just the facts, ma’am” is a police report.  What happened, and the emotion(s) generated by that = a story.

Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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