Tommy Kramer Coaching Tip #492: How to Bake a Story

The promise was that this tip would be about how to put a story together.  But my wife watches a lot of cooking shows, so that’s why it has that title.

Here’s how you do it… three steps to lay out.

  1. Here’s a person in a situation.  YOU decide which person’s “camera angle” you want to use.  Is it the guy in the car wreck who’s pinned in his car?  Or is it the person who pulls him from it?  Is it you
  2. This is what happened, based on that point of view.  Be visual, not too much info or statistic-driven.
  3. This is what that FELT like.  Again, you can put yourself in whichever person’s shoes you want.  It’s the Emotion that frames what you’ll say.

Stories don’t have to be long, either.  Some of the best ones are very brief.  True example:

The other day, my wife checked the Weather Channel app on her phone and said “The highest chance of rain we have is five percent.”

I said, “Ever?”


Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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