Here’s a question for you: When’s the last time you did something nonsensical on the air?
I love radio, but most stations I hear nowadays are SO BORING. A bunch of people reading crap off a computer screen. Where’s the creativity in that?
Howard Clark, one of my first and greatest mentors, used to build in goofiness to his show. Howard would quote the lyrics of a song, for instance, like “I never felt more like singin’ the blues” – over a completely different song!
Howard once came out of “Bridge Over Troubled Water” with “…the amazing Funkel brothers, Simon and Gar…”
After starting a song on the wrong speed (back when we used turntables to play records), Howard would simply say, “Every move…carefully planned” as he slowly reset the speed.
Howard personified that ingredient of my never quite knowing what he would say when the mic opened. A reason to listen more closely. And people did.
SURPRISE someone today. Surprise yourself. Take a chance. Jump into the pool without checking to see if there’s any water. People will notice.
