Tommy Kramer Coaching Tip #545: You’re Not the Expert

You hear this all the time – an air talent weighing in on something, drawing conclusions or espousing opinions without any clinical background.

Here’s a message for you: Stay in your lane. You’re a deejay (or Talk show host), not a psychologist or a psychiatrist. The EXPERT is the expert. You’re the conduit for putting the Subject on the air.

Don’t try to be what you’re not. Try to be the best at what you are.

Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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