Tommy Kramer Tip #189 – Short, Longer, Longest

You should be able to do three versions of anything you need to promote:  Short, longer, and longest.


[5 seconds]
“KBUT 94.9 window stickers are free at any Tom Thumb grocery store…”

[10 seconds]
“KBUT 94.9 stickers on your window or bumper look great, tell people what kind of music you like, and can win you cash!  Pick yours up today FREE at any Tom Thumb store.”

[20 seconds]
“KBUT 94.9 bumper stickers look great and they’re free – and just like duct tape, if you put enough of them on your car, you can actually cover up a broken window or a big dent.  And the number on each one is what we use to give out cash and prizes – like maybe even a NEW car!  So get your sticker today at any Tom Thumb grocery store, then listen for your number to be called out on the air.”

Now you probably already know that the shortest version is the hardest one to do.  But at any length, CLARITY is the key.  You can always add more word pictures, if more length will work.  But if you can’t do the super-short versions, you’re not great yet.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.

Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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