Often in coaching, I find that the best examples may lie outside the radio arena. A lot of the techniques and strategies I teach come from movies, music, and Sports.
At one station I work with, finding the right partner in a team show has been an ongoing issue. Having worked with literally hundreds of team shows, I was brought into the discussion of “what to look for.”
My example had nothing to do with radio: John Lennon and Paul McCartney.
Lennon was primarily known for aggressive, edgy songs like “Revolution,” “Day Tripper,” “I Am the Walrus,” “Help!,” “A Hard Day’s Night,” etc.
McCartney was mostly known for pretty songs, like “Yesterday,” “And I Love Her,” “Let It Be,” “The Long and Winding Road,” “Hey Jude,” etc.
But Lennon also wrote beautiful songs: “In My Life,” “Girl,” “If I Fell,” and “All You Need is Love.” And McCartney wrote some really powerful, straightforward rockers, like “Can’t Buy Me Love,” “Helter Skelter,” “Back in the USSR,” and “Drive My Car.”
And THAT’S what you want in a team show: people who may be defined by ONE thing each of them does, but they CAN do other things. Picture the Olympic rings – slightly overlapping circles with a common area they share, and a larger area that’s unique to each.
Two people who are nothing alike can result in a tug-of-war on the air. Two people who at least have SOMETHING in common, but come to that only once in a while to join forces – well, there’s that “extra dimension” that you should be looking for.
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Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.