Tommy Kramer Tip #204 – It’s Still Only About 3 Things

These past few weeks, I’ve tried to do “reset” tips – things that will get you grounded in “the firmament” of what it’s going to take in terms of technique and overall Strategy in order to fight off the inevitable technology and lifestyle changes that will challenge radio in both the present and the near future.

AM radios are already disappearing from cars.  But in a couple of years, ALL radio may be gone, replace by apps on a screen where the radio used to be.

So remember this – it’s still only about three things:

  1. Weigh in on what’s already on the listener’s mind, or…
  2. Bring to the listener’s attention something that he/she needs to know about, but may not have heard yet.  And…
  3. Do it in STYLE.  YOUR style; not anyone else’s.

If you trim your focus down to these primary goals, you really can’t go wrong.  You’ll always be relevant, and you’ll be unique.


Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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