Frost Advisory #383 – Programming Lessons From The Colonel, Part Two

On last week’s finger lickin’ Frost Advisory I pontificated how it’s tempting to think that what we do defines who we are.  The carpenter is defined by his hammer; the accountant by his calculator, the radio station by its 40 minute music sweeps, and the semi-professional public address announcer by his ever so manly voice.

Simon Sinek suggests…

“People don’t buy what you do, they buy why you do it, and what you do serves as tangible proof of why you do it.”

Counter-intuitive perhaps, but let’s dig deeper.
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Tommy Kramer Tip #227 – Millennial Overspeak, And Why You Should Avoid It

Millennial Overspeak is a new dialect.  Not every single person in that age group uses it, of course, but it’s an easy (albeit cheap shot) reference for unnecessary glitz, so it’s become a hard-and-fast impression.

Phrases such as “I’m SO going to do that,” or describing something as “Unbelievably, spectacularly good” is overkill.  And like everything served up too often, you actually LOSE impact.  So the words you’re choosing to make something “bigger” or more “dramatic” usually just make whatever you’re talking about come across as pompous, overstated, or simply trying too hard.  These are qualities that push the listener away, rather than bring him or her closer to you.

Let’s try to make our words count.  “He was dead” doesn’t need an adverb or adjective.  “He was SO dead” doesn’t make it more expressive; it just makes you sound like you have to expand everything in order to feel important.  Eww.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.

Tommy Kramer Tip #226 – What Listeners Value Most

Listeners, even if they’re not consciously thinking about it, value their TIME over anything else.

That’s the challenge, and why you really need to work at getting better, smoother, subtler, more animated when necessary, a great voice actor, a friend – the one they look FORWARD to being with.

Ask yourself whether there are “dead spots” in your show, or breaks where you kind of put it on autopilot.  If you’re wasting the listener’s time on any sort of consistent basis, he or she is going to stop giving it to you.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.

 

Frost Advisory #381 – Never Assume The Obvious Is True

It’s not obvious to warn someone about the obvious.  But that’s the point.

“Don’t believe everything you think.”
~Andy Andrews

Successful principles of business, leadership, ministry, or even programming aren’t obvious.  They are the exception.  Otherwise, all businesses would be successful, there would be no leadership challenges, churches would be full every week, all radio stations would have high ratings and we’d all have dated the prettiest girl in town.

If we want to appeal to everyone we simply need to play everything.  What could be more obvious?

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Tommy Kramer Tip #225 – How To Zoom In On The Difference Between Openness And Transparency

We hear a lot these days about being “transparent” on the air, and I get what the spirit of that is.  But being totally transparent can be too close to the bone.

I always use the term “being open.”

Being open is different, and better.  If you’re unsure where the line is between openness and transparency, just remember this:  Nobody goes to a party to watch a guy fight with his wife.  You’re in the Entertainment business.  Some things SHOULDN’T be revealed.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.

Tommy Kramer Tip #224 – The Personality Challenge

Get a load of this… my friend Jerry Reynolds, who does “The Car Pro Show” in over 40 markets now, told me that he listens to WBAP in Dallas every morning.  When he gets to work, he turns on their app and listens to the show on his phone as he walks into the building. Once in his office, he plugs his phone into his computer (so the battery won’t run down too much), and continues to listen through his speakers until the show is over.

Now all the statistical evidence today would tell you that this is very untypical…

But I’ll bet it’s not.  I’ll bet it never was.  People find their favorite personalities and they become friends; companions in their lives.  With whatever available time they have, they listen.  It’s just that simple.

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Frost Advisory #379 – It’s About The Heroes

We forget, don’t we?

We forget what real people go through every day.

We forget the messages they are bombarded with, the struggles they face, the negative influences on their kids.

Real people perceive your radio station within the context of their lives.  Often they tune in to get away from the negativity, to be affirmed for the good in people, and to be reminded of the hope we can have through our faith.

The recent hurricanes in Texas and Florida remind us with every event heroes emerge.  Yes, the front page is often filled with stories of villains, but our stations have other stories to tell.

“When I was a boy and I would see scary things in the news, my mother would say to me, Look for the helpers.  You will always find people who are helping.  To this day, especially in times of disaster, I remember my mother’s words and I am always comforted by realizing that there are still so many helpers – so many caring people in this world.”
~Fred Rogers

J.J. Watts used his football fame to raise more than $37 million for hurricane victims in Texas.  Houston icon Mattress Mack turned his 100,000 foot furniture showroom into a shelter for those left homeless.  Rusty and Jeff are not famous; just a couple of guys with a bass boat, but they are heroes to my friend Ty McFarland after rescuing his family from their flooded neighborhood.

Harvey & Irma 75th anniversary

Maybe it is easier for us to see the heroes in extraordinary times but maybe it is just as important to tell the stories when times are ordinary.

With every 9th caller to win a family four-pack of cardboard there is a hero.

With every mom or dad trying to surround their children with positive influences there is a hero.

With every routine traffic accident, with every mundane weather report, with every insignificant time check, someone is being a hero to someone.

But we forget, don’t we?

Tommy Kramer Tip #223 – Varying your Resets

The other day, for about the gazillionth time, I heard a jock who had a phone call thing going use the exact same story he had told to start the whole thing off as he went into a call.

In our session the next day, I told him, “I don’t get why you’d do this.  We just heard that story a few minutes ago.”

His thinking was that if someone just tuned in, they needed a reset to understand the call about it.

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