This Frost Advisory is a personal tirade. I’ll apologize in advance.

Now lazy disc jockeys have another excuse to be lazy.

I was recently listening to a very well known radio station when I heard the talent talk about Facebook – for three consecutive breaks.

This week I’m jumping on a big airplane to share some nifty ideas with a group of your CCM radio sisters and brothers. In case you weren’t invited, I’ll give you a tease.

A while back I was trying to hire a major market pro to do the morning show in a really big market with very tall buildings. Although we had never worked together directly I did trick him into being the image voice for a bunch of my stations.

It’s ironic, isn’t it?

In a format that is all about belief, few stations ever share what they believe.

Not a doctrinal statement, but a brand position. A flag in ground. A line in the sand. A reason to be on the air.

Chick-fil-A has one. Your money is no good there on Sunday.

The celebration of our nation’s 248th birthday can be a reminder of the transformational power of reflecting beliefs and values, and adopting common ground.

For 25 seasons I’ve had the best seat in the house as a semi-professional public address announcer for St. Louis Cardinals’ spring training and the minor league season that follows. That’s lots and lots of National Anthems, dizzy bat races, and seventh inning stretches.

Do you know what I enjoy the most? It’s when my voice is the cue for veterans and active service members to rise and be acknowledged for their service and sacrifice for our country. And, incidentally, that is when the ovation is the loudest.

What in the name of Thomas Jefferson does this have to do with programming your radio station?

Let’s have a little fun.

Tune to another Christian music radio station for 30 minutes, it can be one in your market or somewhere beyond, and listen to hear if they communicate their mission statement. You know, those scribblings on their walls, or their bumper stickers, or their post it notes and tee shirts.

In 30 minutes, do you as a listener get any sense of WHY this station is on the air?

I’ll wait.