244 years ago our country was born with a Declaration of Independence, and a subsequent Bill of Rights for all citizens to life, liberty, and the pursuit of happiness. But as Believers, we know that with those rights comes responsibility.
Your radio station has the right to do anything you want. Even the right to be mediocre if you so choose. Many Christian stations are just that as a result of a mishmash programming lineup comprised largely by unfamiliar songs by unknown artists.
But with every right comes a responsibility.
Football player and coach Herm Edwards said, “A goal without a plan is nothing but a dream.”
You want to get better. We all do. But how?
If you don’t have a plan, you may luck into something, but probably not. And even then, you’ll be tested. Something will come up, like a hurricane, or the Coronavirus, or the Black Lives Matter movement, and you’d better have some process in place that’ll work for you. As we’ve seen, people often blurt something out that backfires on them.
If you’ve been following along over the last several weeks you may have noticed that my Frost Advisories have focused on the challenges our stations are facing during this season of the coronavirus and racial tensions across the country.
I’ve commented on training talent, on connecting with the local African-American community, on finding the right camera angle for our format that is designed to encourage, and about sharing stories that give insight and create empathy.
When you open that mic, the most important thing to do is what seems like the easiest one: MEAN IT.
But this is actually very difficult to do without some training. If you sound even the slightest bit insincere, or like you’re just serving up information with no real emotional investment in it… well, that’s why everyone’s impression of an air talent is that kind of pukey, surface-level-but-no-deeper “announcer guy” (or vapid nitwit).
ESPECIALLY if you’ve been blessed with an exceptional voice, remember that Emotions top “a great voice” every time.
If you sound like you actually MEAN what you’re saying, your listener will feel it. If you don’t, in baseball terminology you “just fouled one off your own foot.”
A lack of credibility is never anyone’s first choice.
“You can do anything,” boomed my dad’s voice to his mischievous adolescent son. But he added one more word. “Once.” “You can do anything… once.”
Those words served as a life lesson of accountability. But, you know what? Those words were also true. I COULD do anything… once.
So can your station.