Tommy Kramer Coaching Tip #558: Now and Then – A Lesson from the Beatles

Right at the end of 2023, an amazing thing happened. The great movie director Peter Jackson got with Giles Martin, son of the Beatles’ producer George Martin, Paul McCartney, and Ringo Starr, and using ‘computer learning’, salvaged a John Lennon demo of a song called “Now and Then”.

It became a massive hit (#1 in England, 54 years after their last #1, and the same type of reception all over the world). And the video Jackson created was remarkable. Using today’s technology, it “placed” John Lennon and George Harrison alongside Paul and Ringo, and truly felt like a new Beatles song, with a message that resonated everywhere — how we miss those that we love, and how much they affect our lives.

But it also fleshed out an interesting phenomenon. Thousands of people, from 76 years old, to people 7 years old, went online or made You Tube comments about how much the Beatles changed their lives.

The reason: When you move people emotionally, when they feel like someone else is feeling the same things they’re going through, that’s when they bond with you.

I talk all the time about finding the core Emotion of a Subject, and making sure that nothing you do on the air LACKS an emotion of some sort. The Beatles – almost 60 years after we first heard them – made that case.

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Tommy Kramer
Talent Coach
214-632-3090 (mobile)
Member, Texas Radio Hall of Fame
© 2024 by Tommy Kramer. All rights reserved.

Tommy Kramer Coaching Tip #557: What’s Better on the Other Side of the Radio?

Radio personalities tend to think only of what works in the Control Room, not necessarily what works better on the OTHER side of the radio – you know, the Listener’s side.

My brilliant friend John Frost and I had a challenge once in Orlando. Together, we ran five stations, one of which was a rather dormant AM station that we wanted to resurrect as a Sports Talk station.

But we didn’t have a budget to make a splash and get people to sample this new baby that was one of the very first Sports Talk stations in that day to really open up the so-called rules. We wanted big personalities, parody commercials, a station Imaging voice (Jeff Lawrence) who was crazy inventive. But that was all just on the air. How to get noticed was the challenge.

So… Continue reading