Frost Advisory #745 – A New Listener’s Perspective During Christmas

At church yesterday I sat next to Warren. Warren is 50 years old and had never been to our church. In fact, Warren had never been to church.

I learned that Warren is a recovering drug addict and alcoholic and now has sclerosis of the liver. He was sitting next to his mother Maggie who had prayed for him for many, many years. Maggie held Warren’s hand like I imagined she did when he was a little boy.

Sitting next to Warren gave me a fresh perspective of a place so very familiar to me – my own church – for twenty years. I am on the inside getting a glimpse of what it looks like from the outside.

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Frost Advisory #744 – Sharing Your Station’s WHY This Christmas

Every Christmas for the last several years I’ve thrown a few coins into the Salvation Army bucket down the street at Hillcrest Food Market. But not this year. Nope. They’ve changed their bell ringer. The guy standing outside the store ringing the bell is different this season, and I’m upset!

Ludicrous, isn’t it? Obviously, no one would stop donating to the Salvation Army because Fred replaced Ted at the bucket. That’s because…

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Tommy Kramer Coaching Tip #599: It All Starts with the Writing

In the last tip, I talked about the rhythm inherent in the best comedy, comparing it to how a great TV sitcom pauses, then reinvents itself over and over again. That’s really how everything works. I’m just rewatching the amazing series “The Newsroom,” written by the great Aaron Sorkin. He understands this rhythm as well as anyone I can think of who does drama. (I would say Neil Simon when it comes to comedy.)

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Frost Advisory #743 – The Gift Of Encouragement For Thanksgiving Week

This week’s Frost Advisory is a departure from my regular thoughts on how to make your radio station really snazzy and neato. Instead I’d like to take this moment during Thanksgiving week to encourage you in the important work you’re doing at your station.

I’m told that the word ‘encouragement’ means literally to pour courage into. This word appears over 100 times in the New Testament. In fact, Acts 9:31 describes the Holy Spirit as an Encourager.

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Tommy Kramer Coaching Tip #598: Real to Silly is Better than Silly to Real

The best Content is about real life situations, shared in little bursts. If you start with an unreal situation, there’s no emotional buy-in (unless you couch it as fantasy or exaggeration).

But going from Real to Silly is better than going from Silly to Real. (Knowing when to stop is the key to this – and I’ll share some thoughts about how to attain, or at least, sharpen this skill in a future tip.)

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Frost Advisory #741 – Everybody Knows What We’re Doing! Don’t They?

My talented friend Lisa Barry shared with me a lesson she learned from a lady who does sign language in church.

“In order to ‘sign’ a song about Passover, she has to start with Jerusalem, so she signs that first even though it’s not in the song yet. THEN, she signs Jesus, which is her index finger sweeping across in front of her. So the song makes sense with Jesus walking into Jerusalem. Even though in the song Jerusalem comes second.

With sign language you have to start with the ‘what’ because otherwise, there’s no context to what you’re about to say. You start with the ‘what’ and then you can give them the ‘who’ and ‘what’s happening’.”

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