Playing Christmas music on a CCM station. Is it good or bad? Right or wrong? Clearly, it is not why our existing listeners tune to us.
Viewed simply as a programming tactic, programming all Christmas music is about as crazy as it gets. Let’s see, your listeners come to you because you play the music they love – Chris Tomlin, Big Daddy Weave, Hercules and the Chicken Fat People. Now you’ve decided to stop playing all the music that they love. That’s like ESPN deciding to stop carrying sports. How is the name of Bill Gaither is THAT supposed to be a good idea?
However, viewed as a programming strategy, it’s a different thing altogether.
Here’s a question for you: When’s the last time you did something nonsensical on the air?
I love radio, but most stations I hear nowadays are SO BORING. A bunch of people reading crap off a computer screen. Where’s the creativity in that?
Givers and takers.
When you think about the people that have had the greatest influence on your life I reckon’ you’d say they were GIVERS. I think of my mom and dad, many of my bosses in radio, and my friends and mentors along the journey.
“The human spirit senses and feeds on a giving spirit… Think about what Jesus taught – half the time people didn’t know what he was talking about, but they listened attentively. Jesus was giving – feeding them. Not taking. It is at a spirit (heart) level. He wasn’t just giving information.”John Maxwell
It’s absolutely stunning to see how few people listen to their own air work.
Back when dinosaurs roamed the Earth, we had “skimmer” cassettes that started recording when the mic went on, and then stopped recording when the mic went off. It was a ‘given’ that I’d take the cassette of that day’s show and listen to it as I drove home from work.
It’s even easier now. You can do it on your phone by just logging into the system. Continue reading
Is there a connection between Christmas and your station’s strategy? No, I didn’t say Christmas MUSIC. I said Christmas.
They say there are more “religious” radio stations in the United States than any other format category. They also say that those religious stations have fewer listeners than any other. Ouch!
Many Christian radio stations could best be described as “A bunch of stuff all on one station,” consisting of a little of this and a little of that with little connection to their WHY.