Frost Advisory #383 – Programming Lessons From The Colonel, Part Two

On last week’s finger lickin’ Frost Advisory I pontificated how it’s tempting to think that what we do defines who we are.  The carpenter is defined by his hammer; the accountant by his calculator, the radio station by its 40 minute music sweeps, and the semi-professional public address announcer by his ever so manly voice.

Simon Sinek suggests…

“People don’t buy what you do, they buy why you do it, and what you do serves as tangible proof of why you do it.”

Counter-intuitive perhaps, but let’s dig deeper.
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Tommy Kramer Tip #227 – Millennial Overspeak, And Why You Should Avoid It

Millennial Overspeak is a new dialect.  Not every single person in that age group uses it, of course, but it’s an easy (albeit cheap shot) reference for unnecessary glitz, so it’s become a hard-and-fast impression.

Phrases such as “I’m SO going to do that,” or describing something as “Unbelievably, spectacularly good” is overkill.  And like everything served up too often, you actually LOSE impact.  So the words you’re choosing to make something “bigger” or more “dramatic” usually just make whatever you’re talking about come across as pompous, overstated, or simply trying too hard.  These are qualities that push the listener away, rather than bring him or her closer to you.

Let’s try to make our words count.  “He was dead” doesn’t need an adverb or adjective.  “He was SO dead” doesn’t make it more expressive; it just makes you sound like you have to expand everything in order to feel important.  Eww.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.

Tommy Kramer Tip #226 – What Listeners Value Most

Listeners, even if they’re not consciously thinking about it, value their TIME over anything else.

That’s the challenge, and why you really need to work at getting better, smoother, subtler, more animated when necessary, a great voice actor, a friend – the one they look FORWARD to being with.

Ask yourself whether there are “dead spots” in your show, or breaks where you kind of put it on autopilot.  If you’re wasting the listener’s time on any sort of consistent basis, he or she is going to stop giving it to you.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2017 by Tommy Kramer. All rights reserved.

 

Frost Advisory #381 – Never Assume The Obvious Is True

It’s not obvious to warn someone about the obvious.  But that’s the point.

“Don’t believe everything you think.”
~Andy Andrews

Successful principles of business, leadership, ministry, or even programming aren’t obvious.  They are the exception.  Otherwise, all businesses would be successful, there would be no leadership challenges, churches would be full every week, all radio stations would have high ratings and we’d all have dated the prettiest girl in town.

If we want to appeal to everyone we simply need to play everything.  What could be more obvious?

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