The National Football League may not be what you’d think of in designing a great radio station – but it’s an excellent example of what CAN happen.
The “old” NFL was grind-it-out, three yards and a cloud of dust, run the ball most of the time, pass when you had to, cautious. In a word, BORING.
The new NFL is “let it fly” quarterbacks who’ll throw in ANY down-and-distance situation, “go for the ball” defensive backs, “sack the quarterback” pass rushing linemen, trick plays. Pinball-fast pace.
So which description fits your station?
Do you grind out “blah” Imaging, play the same 280 songs until people are completely sick of them, clot the hour up with huge commercial blocks, have jocks reading promotional stuff (or spouting out your so-called “Positioning phrase”) all the time? Does it seem to the listener that practically every break end with your website address? (A pet peeve of mine.)
Or do you have TRUE momentum (not just a fast pace), where every song has the cue tone in EXACTLY the right place, breaks are short and purposeful, Personality is encouraged, and it just flat MOVES, so you never waste the listener’s time?
You can create a station where the #1 thing is Momentum, and #1A is Relevance. And yes, my area, talent coaching, is a key. But your commitment to moving forward to a NEW “golden era of radio” is THE decision.
- Tommy Kramer Coaching Tip #318 – Where You NEVER Want to Go - July 10, 2019
- Tommy Kramer Coaching Tip #317 – Storytelling: It’s all about the Ending - July 3, 2019
- Tommy Kramer Coaching Tip #316 – The Difference Between You and Us - June 26, 2019
- Tommy Kramer Coaching Tp #315 – More on the “You Second” Technique - June 19, 2019
- Tommy Kramer Coaching Tip #314 – How to Make Interviews and Phone Calls Not Suck - June 12, 2019