Tommy Kramer Coaching Tip #383 – Nothing is Worse than Being Ignored

One of the main things to keep in mind for any air talent is something that strikes to our very core as human beings: nothing is worse than being ignored.

If you’re on the air, but nothing you do or say really “grabs” the listener, it’s a waste of time.

Here’s a litmus test:  What stood out today about your show?  (Or any day’s show, for that matter?)  You should be able to think “Oh yeah, yesterday was when we did this…”

If you can’t recall something memorable from your show, neither can the listener.  We all know about stations who’ve been in a market for years, but with no real success.  Let’s not be one of them.

Tommy Kramer

About Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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