So, what did you think?
Key findings included playing songs people know, playing songs people love, and creating an environment that helps listeners feel good (particularly important in appealing to new listeners).
Those of us attending CMB’s Momentum in Orlando last week were enlightened by researcher Alan Burns’ findings on how to make a CCM station more attractive to new listeners.
After donuts and decaf, a discussion of these findings featured really smart folks like SOS’ Scott Herrold, Salem’s Mike Blakemore, and Alan Mason, who swooned the ladies with his manly voice..
“Oh, my,” I overheard from one sitting next to me, “he must have been in radio.”