Frost Advisory #337 – Givers and Takers, a Thanksgiving Message

As we turn the page on another Thanksgiving holiday in America, the front page tells us that Fidel Castro has died.  That’s reason for partying in the streets in the Cuban-American communities.  One news account referred to it as “Christmas coming early.”

I wonder if Fidel Castro was a grateful man.  Curious idea, don’tcha think?


We don’t usually associate dictators with gratitude.  No, they are the quintessential takers.  The news stories used words like oppression, control, and force.  And yet we associate being grateful with giving.

The same is true for our radio stations.

Is your station a giver or a taker?

I know radio stations where the only time one hears certain voices is when they are asking for money.  Their airwaves are filled with commands “do this” and “do that”, treating listeners like the proverbial dog on a leash.

But I know stations that are “givers”.  I know of a station that has a strategic initiative to connect listeners to local charities.  I know of a station that was on the ground offering bottled water and other help during a local disaster.  I know of a station that gives the opportunity to pray with listeners in need at each station event.

“The human spirit senses and feeds on a giving spirit… Think about what Jesus taught – half the time people didn’t know what he was talking about, but they listened attentively.  Jesus was giving – feeding them.  Not taking.  It is at a spirit (heart) level – he wasn’t just giving information.”
~John Maxwell

One of my heroes is a fellow by the name of Billy Howell, who runs an automobile dealership in the Atlanta area.  Although we’ve never met Billy is one of my heroes because he is a giver.  He partners each year with my friends at The Fish Atlanta to bless those who are struggling.  Just last week Billy and his company granted a Christmas Wish to fly a soldier and his family home to Atlanta prior to his deployment to Afghanistan.

“The best ministry we can offer on God’s behalf isn’t to explain our theology.  It’s to extend our generosity.  Because that’s what our heavenly Father did for us.  And that’s what he’s asked us to do as well.”
~Andy Stanley

Oh, and by the way, the stories of giving you share make wonderful gifts for your listeners

John Frost

John has been a successful major market DJ and Program Director for such companies as CBS, Gannett, Cap Cities, Westinghouse, Multimedia, and Sandusky and publishes the Frost Advisory.

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