I Guess I’m Glad I’m Not On The Air

Talent_latent

“However you make your living is where your talent lies.” – Ernest Hemingway

I used to worry about whether I could “hit the post” or not.  Or if I could come up with something worth hearing.   If it was a really good break, sometimes the GM would poke his head in the door and say something.  I really loved being on the air.

Now, in a world of continual partial attention, and diminishing interest from the higher ups, I can’t imagine being on-air.

That’s why I admire the people I meet who are dedicated to being the best they can be.  They’re just as enthusiastic and having the time of their lives.  They care about what they’re doing.

So I just wanted to say thanks, you’re keeping radio alive when ownership and other media have given up on you.  I know you feel strongly about creativity in radio.  I wish people had a better understanding of the value of talent relative to the music but I’m not sure they do.  I can’t tell you how many times I’ve heard, “It’s all about the music.”  Or met on-air people who seem to just be “doing their time.”

But many of you defy that.  You’re doing what you know will relate and be relevant, and I admire you more than any media mogul I know of.

 

 


Alan Mason

Alan is an active contributor to the industry, featured speaker at conventions, published in trade magazines and publishes Mason's Morning Minute.

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