Tommy Kramer Tip #114 – Time versus Timing

It’s not the time it takes to do a break, it’s the TIMING.

Many times in a coaching session, I’ve criticized a break, and the talent has said something like “but it was only a minute and ten seconds long.” But as we all know, the actual “stopwatch” time of a break means very little.

I get the feeling that if most jocks were doing Hamlet, they’d say “To be or not to be that is the question” instead of “To be, or not to be. That is the question.”

When you rush, or run sentences together, it makes the listener feel antsy.

Often, the way to get on course in your air work is to simply think of how real life conversation unfolds. If someone is just a little hurried when he talks to you, it smacks of an agenda. Or even worse, like he’s just trying to get the conversation over with. Discomfort is the emotional takeaway.

Real people breathe, and pause between thoughts. I’m willing to bet that in real life, you breathe, too.

So beginning today, try to slow down just a little bit. Pause when there would be a comma or a period if what you’re saying were written out. It’ll only cost you a second or two of total time to sound much more real and engaged in what you’re saying. It’s a conversation with the listener, not a speed-reading course.

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Tommy Kramer
Talent Coach
214-632-3090 (iPhone)
e-mail: coachtommykramer@gmail.com
Member, Texas Radio Hall of Fame
© 2015 by Tommy Kramer. All rights reserved.


Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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