Tommy Kramer Coaching Tip #356 – Your “B” Side

You want to be KNOWN for something.  Some quality – humor, relatable “just like I am” presence, unique vocabulary – SOMETHING that makes you different from everyone else.

But you don’t ONLY want to be known for one thing.

In the days of vinyl 45 rpm singles, the “A” side was why you bought it – at first.  But as the Beatles proved, the “B” side was often just as good.  It’s that way in everything.  Harrison Ford was Han Solo, but he was also “The Fugitive.”  Lebron James is a great basketball player, but what he’s given back to his hometown is what defines him as a human being.

To LAST, there has to be depth.  (This is something that people in the public eye need to pay attention to.  Today’s “trending” is tomorrow’s “Is he still alive?”)

Develop your main thing to the fullest.  Then add another thing.

Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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