Tommy Kramer Coaching Tip #375 – The “Chopped” Criteria

“Chopped” – the TV show on The Food Network – wasn’t in my sphere of awareness until just a couple of years ago.  My wife is addicted to watching people compete in this cooking competition where contestants are asked to take “basket ingredients” like yak thighs, pine cones, elderberry stems, and the bumper from a 1964 Buick, and make a meal out of them.

It’s fun, and the competition is serious, presented in a “steel cage gladiator death match” format.  But since I’m always looking for ways to help people sound better, what resonates with me is the “Chopped” criteria: Presentation, Taste, and Creativity.

In radio terms, you can always work on Presentation – even when the goal is to avoid sounding “presentational.”

Taste is any easy one.  It’s mirroring the taste of your listener.  You’re “cooking” for her or him.

And Creativity is simply the biggest dividing line in radio.  If you haven’t found your creative “muscle” yet, listen to great stations, read great books, watch great movies.  Soak it up.  Just like you would that redeye gravy that girl from Louisiana just made on Chopped.  Yum.

Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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