Tommy Kramer Coaching Tip #409: A Lesson in Greatness – Robert W. Walker

Radio used to be populated by “big” voices, guys with a cannonlike delivery who ANNOUNCED or PRESENTED things.

But then it changed, and one of the best examples of how is my friend Robert W. Walker.  Rob didn’t have a huge voice, but it was an ultra-easy-to-listen-to voice.  He wasn’t “jokey” funny, but his insights (especially when he made himself the butt of the joke) were often hilarious.  He pulled you in toward him.  It seemed intimate, one-on-one.

He also was a brilliant writer and Production talent.  Some of his station promos raised chill bumps when you heard them.

But I would classify his main talent as something that sounds very simple: People just LIKED him.  He was what everyone in radio thinks they could sound like, but not that many actually can.

I think there are two main things to learn from Rob:

  1. Never underestimate being likable.
  2. Never think about your voice.  Just be you.

Tommy Kramer

About Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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