Tommy Kramer Coaching Tip #411: The Prime Directive for Content

The Prime Directive was the guiding ‘mission statement’ in Star Trek.

Here’s ours, in music radio:

Whatever you want to say needs to be as good as your best song.
If it’s not, why are you saying it?

This manifests in two ways – Subject matter, and Delivery.

Subject matter should be top of mind, and you want the listener to be able to easily see himself/herself in that situation.

Delivery: “as good as your best song” can be in the WAY that you say something.  Sounding like you actually care (with some degree of emotional engagement).  Painting a good word picture.  Or simply being a good companion to the music, rather than an interruption.

Unless I’m working with you, I can’t tell which of these you need to work on.  But I’ll bet there is one.

About Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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