Tommy Kramer Coaching Tip #429: Turn Down the Volume

We don’t broadcast in a vacuum.  Turn on the radio or the TV (or any audio streaming service), and maybe the first thing you’ll notice is how LOUD things are nowadays.

Screaming commercials, “big voice” ANNOUNCEMENTS, local commercials where some car dealership’s relative who’s never had any coaching bleats out the ad copy, commercials or promos that seem twice as loud as the TV show… Sports announcers screaming at you because the crowd noise around them apparently makes them forget that they have a microphone – it’s just an assault on the senses sometimes.

Here’s how you avoid being part of that noise monsoon: Turn down the volume.  Be emotionally invested, and trust that being enough.  Yes, you want to be ‘animated’ in what you say, but “energy” is overbilled.  To be truly heard, you should cultivate an ear-friendly delivery.

More expression, less volume.


Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

Leave a Reply

Your email address will not be published. Required fields are marked *