A touchstone is something that serves as a conduit between two people. It connects them. I touch this end, you touch that end.
Content on the air is exactly the same – or it fails. If something you talk about is something I can identify with, or see myself doing, that “touchstone” is a winner.
So ask yourself this question: Why would you talk about something that’s only about you?
If I’m not in the picture (as a listener), you’re not going to be very successful.
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Member, Texas Radio Hall of Fame
© 2021 by Tommy Kramer. All rights reserved.