Tommy Kramer Coaching Tip #469: An Action Plan for When Disastrous News Hits

The shootings in Uvalde, Texas last week at Robb Elementary School were undoubtedly a tragedy, but they were also was a moment of truth for your radio station and your show.

Basically, you had two choices:

  1. Pick a specific topic inside the story (gun control, mental illness treatment, etc.) and then seek listener feedback, or
  2. Avoid a “topic” sound, and simply go with something like “We all saw the News, we know what happened, let’s talk about what we’re feeling today.”

The first is the most standard, has some options, and will (did) get solid reaction.  The second is more intimate, and can help avoid having it all turning political.

Each will work, or a mix of the two (in different hours) will work, but I would lean toward the second strategy.  By dropping from “radio” to a more direct approach to the Emotions we all were feeling is the deeper end of the pool.


Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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