Tommy Kramer Coaching Tip #493: A Simple Guide to Connecting with the Listener

Each coaching session I do gets a short written recap afterward.  I keep it simple, and often include an example from that person’s air work.

Recently, a talent talked about the dreary weather forecast, and noted that it made some people crabby.  Then she paused…and added, “Okay, it makes me crabby.”

I sent this in her recap:

Very nice, Sarah. 👏

Opening up and sharing your quirks and foibles will always work.  Even if people don’t feel the same way you do, they’ll weigh your feelings against theirs, and that in itself is connection.

Feel free to keep that up.

Hopefully this tip will serve two purposes: (1) it shows how easy it is to pull someone a step closer to you when you’re on the air, and (2) it should take away any fear you have of coaching.

That small, but highly connective moment might have gone unnoticed.  But to me, it’s the germ of the whole purpose of being on the air – to CONNECT with the Listener.


Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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