Tommy Kramer Coaching Tip #510: The Magnifying Glass

Great artists will see one thing in the corner of the picture that stands out.  It’s like their eyes are magnifying glasses.

So when you’re going through your process, you don’t want to just pick out an approach, or just start to tell a story and hope it works.  You should be alert to what “caught your eye” about it.

Now we come to the purpose of this tip, the “magnifying glass” part:

What are you going to point out about this subject or situation that only you see?

What are you going to say about it that only you would say?

If you want to really stand out among the ocean of other air talent, to quote The Mandalorian, “This is the Way.”

Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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