Tommy Kramer Coaching Tip #512: The Server and the Performer

Imagine going to a fancy restaurant where the server is just perfect.  He’s taking your order, but he’s also helping you with a little opinion, making sure you get the dressing you like on your salad… whatever.

And then all of a sudden, the floor show comes on, and he goes down and he’s the performer!  He makes you laugh and do stuff, and he’s interesting.  It’s the same guy.

That’s your job.  (In a team show, it’s easy.  One’s the server; the other’s the performer.  And those roles can switch.)

That’s what you are.  Whether as a solo or part of a team, we need to serve the needs of the listener AND entertain him/her.

It’s really boring to hear shows where only one of those roles is present.

Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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