Tommy Kramer Coaching Tip #544: Topics – The Deeper End of the Pool

Geez, I hate the word “topic.” It sounds so cold and formal. (I use “subject” in coaching.)

Here’s why – nothing is a “topic” in or by itself. The deeper end of the pool in the search for on-air Content is when you add YOUR FEELINGS (or story), so you’re not just reading a social media posting, then asking for people to call in and do your show for you.

When it becomes personal, that’s when it’s actual Content. Without that, it’s just noise.

Tommy Kramer

Tommy has spent over 35 years as an air talent, programmer, operations manager and talent coach - working with over 300 stations in all formats. He publishes the Coaching Tip

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