Radio isn’t dying, but in many cases, it isn’t thinking, either.

It’s so simple, but why do we not hear this all the time?

My reflection (as a listener) is the mental picture that could change the course of your career.

Here’s the deal: As a listener, I want to be able to picture myself in the scene you’re creating or describing. If I do, you and I have connected – the magic word in radio.

If I don’t, well, there are lots of other listening options.